Your ads are live. Traffic is landing. But conversions? Gone. Silent. Not even a faint ping on the revenue radar.
Welcome aboard the DMA Space Command Log — where we break down why your marketing funnel is floating in deep space and how to bring it back on course.
The ads are working. You’re getting clicks. But the sales aren’t following. It’s not a traffic issue — it’s a conversion problem.
What’s happening? Your landing page is friction-filled. Confusing navigation, buried CTAs, weak value props. You’re sending explorers to a new planet and forgetting the oxygen.
Keywords: conversion rate optimization, high traffic low conversion, landing page audit, ecommerce sales funnel
Your call-to-action button is practically invisible. The page scrolls forever. Trust signals are MIA.
We see it all the time — brands bury the lead and then wonder why bounce rates spike. Your audience isn't lazy. Your layout is just hiding the goods.
Keywords: CTA optimization, heatmap ecommerce analysis, funnel abandonment causes, ecommerce UX design
Site load time: 7.4 seconds. That’s not just slow — that’s intergalactic disaster slow.
You lose up to 32 percent of your potential conversions for every additional second of delay. You’re in ecommerce warp speed. If your page doesn’t load in under 3 seconds, you’re toast.
Keywords: site speed optimization, reduce page load time, mobile site speed for ecommerce, page speed impact on conversions
The journey from product to checkout must feel like a guided mission — not a maze.
We found six distractions between product view and the “Add to Cart” button on a recent audit. That’s six chances for a customer to veer off-course. Fix your funnel flow or prepare to burn budget with zero ROI.
Keywords: ecommerce funnel optimization, checkout process improvement, cart abandonment reduction, sales flow strategy
Reviews, user-generated content, and secure payment icons aren’t optional anymore. They’re expected.
Humans trust humans. Shoppers want to see others survive the mission before they board the ship. Make it familiar. Make it feel safe. That’s how you convert browsers into believers.
Keywords: product page reviews, trust signals for ecommerce, user-generated content benefits, ecommerce conversion trust
You don’t need a new ad campaign. You need to fix what’s already in orbit. Your funnel isn’t broken — it’s just out of alignment.
At DMA, we don’t guess. We investigate. We run diagnostics. We identify the friction points, align the mission goals, and get your conversion engine humming again.
Book your complimentary strategy session.
We’ll uncover what your funnel’s been hiding — and get you back on a profitable orbit.
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