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Soda nostalgia is real. The crack of the can, the fizz, the sweet reward after a little league game — but somewhere along the way, soda got a bad rap.

Olipop wants to change that.

With its new “Soda Stories” campaign, the better-for-you soda brand is tapping into America’s long-running love affair with soda and reminding people why they fell for it in the first place — without the sugar crash.

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What Is “Soda Stories”?

Inspired by the iconic Got Milk? ads of the ’90s — you know, the ones with A-listers and milk mustaches — Olipop’s campaign highlights testimonials from real people and celebrities who rediscovered soda thanks to its health-conscious formulas.

Featured personalities include:

• Kristin Chenoweth – who sips Olipop backstage before her Broadway shows.
• Joshua Jackson – reminiscing about cracking a can after hockey games.
• Travis Hunter – reaching for Crisp Apple as his refreshment of choice.
• Nicholas Duvernay and Tanner Adell, sharing childhood soda rituals that now come guilt-free with Olipop.

Each story starts with the interviewee taking a number, sitting in a nostalgic set, and enjoying their favorite Olipop flavor — like Doctor Goodwin, Grape, or Classic Cream Soda.

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Why This Campaign Works

1. Nostalgia + Health = Perfect Combo
People miss soda but not the sugar or artificial ingredients. Olipop invites them to enjoy the experience they love without the baggage.

2. Everyday People + Celebrities
By showcasing both regular consumers and celebrities, Olipop makes the message relatable and aspirational at the same time.

3. Social Sharing
The brand is encouraging fans to post their own soda stories, turning customers into advocates and building community.

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Standing Out in a Crowded Market

With PepsiCo’s $2 billion acquisition of rival Poppi and Coca-Cola entering the prebiotic soda space, competition is heating up fast.

Olipop has been proactive — not just in marketing but in research, funding studies to prove its health claims and innovating with creative activations. Case in point: partnering with Amazon to send influencer-style gift boxes for pennies, cleverly countering Poppi’s high-profile vending machine stunt during the Super Bowl.

Lessons for Your Brand

Olipop’s “Soda Stories” campaign is a masterclass in:
Tapping into nostalgia without seeming outdated
Aligning your product with real human emotions and rituals
Making your audience part of the story instead of just spectators

It’s proof that even in a crowded category, there’s room to stand out if you really understand what your audience misses — and what they want now.

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Ready to Tell Your Brand’s Story?

At Digital Marketing Alive, we help brands craft campaigns that resonate — blending emotion, relevance, and strategy to connect with your audience.

We even offer a complimentary 90-day roadmap session, where we audit your brand, uncover opportunities, and map out your next big move.

Stop shouting into the void. Start telling stories that stick.

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